There’s no such thing as a creative type,” he says. “As if creativity is a verb, a very time-consuming verb. It’s about taking an idea in your head, and transforming that idea into something real. And that’s always going to be a long and difficult process. If you’re doing it right, it’s going to feel like work.
Milton Glaser: We’re Always Looking, But We Never Really See :: Articles :: The 99 Percent